Inbound marketing is a broad term that covers many marketing avenues. It's the most effective way to promote your company in the digital age. But what does it all really mean?
Here are answers to 6 of the most frequently asked questions about inbound marketing.
1. What is inbound marketing?
Inbound marketing is a way to bring your customer to you through curated content and search engine optimization (SEO) focused on building a customer community. Blogs, social media, infographics, videos, and more, combined with thoughtful SEO, are all part of inbound marketing strategy.
2. How long will it take to see results?
With inbound marketing, ROI may not be instantaneous. Community building and brand awareness results are far easier to see early on and are vital in building a potential customer base for broad ROI results. Track immediate and long term blog views and comments, social media engagement, Google tracked URLs, organic and paid searches, keywords, domain authority and more.
3. Which social media platforms should we use?
For most brands, Facebook is vital, not only for its reach but for its ad program. From there, Twitter and/or Instagram are recommended as is LinkedIn. Google+, Snapchat, Pinterest and others should be considered depending on your target audience.
4. How much time does it take to create all this content?
Running effective inbound marketing campaigns can be a full-time job. Not only does content need to be created, but campaigns need to be planned, organized, executed, and reviewed. And that doesn’t even cover all aspects of SEO strategy like website optimization. If you are a small company it’s very helpful to use an agency to help manage inbound campaigns.
5. Will I have to change my website?
Most likely, yes. You will need to create a section for a blog, include social media links, and potentially update your website backend for SEO and refresh your sitemap and navigation.
6. How do I get started?
This one has an easy answer! Contact us and we can build an inbound marketing strategy that fits your business.
Download HubSpot's 'State of Inbound Marketing 2016' to discover how 4,500 businesses of all shapes and sizes are growing with inbound marketing.
