Take your marketing emails to the next
level with MailChimp and Calibrate.
Why Calibrate?
Calibrate's email specialists are the core of our digital marketing team. We've designed, built and optimised campaigns for the biggest brands in the region for over 14 years. Brands like Spark, The Warehouse, Farmers, Flight Centre, Qantas, Grab a Seat, Nissan, Westpac and hundreds of others. Now, we can apply the same expertise to your email marketing with MailChimp.
Why we recommend MailChimp for
New Zealand email marketing
1. Great Value
Our clients typically find that with the cost savings they experience when they transition across to MailChimp and re-deploy the money spending now on planning, design, content and campaign management, they can rapidly improve results and ROI of their email program. They can power a more sophisticated email program for much less than they're paying now.
2. Scalable Capacity
Whether you're a marketing for a small startup or a large corporate brand, MailChimp's infrastructure is rock solid and can handle whatever you throw at it. If you're looking for a transactional email app, Mandrill is a reliable, scalable, and secure delivery API for transactional emails from websites and applications.
3. Feature Rich
The MailChimp platform is constantly evolving and has become more advanced and highly featured over the years. Unless you have very complex requirements, it's likely to be perfectly suited for your email program.
4. Connectable
MailChimp is most powerful when integrated with other applications or data sources. We can help you to connect with almost any app or data source such as CRM, Point of Sale, Data Warehouse, eCommerce Website, Landing Pages and more via MailChimp's comprehensive API, enabling you to set up automated workflows and more.
What is MailChimp?
MailChimp's a powerful, intuitive and cost-effective cloud-based email marketing platform. If you use it already, you're in good company. More than 7 million users around the world send more than 500 million marketing emails, automated messages, and targeted campaigns to their customers every single day.
Custom Template Examples
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Here are just some of the features we love about MailChimp:
  • Reports
    Reports offer in-depth email performance and subscriber engagement analytics including open, click, revenue, deliverability, device tracking and much more.
  • Subscriber Profiles
    Subscriber Profiles let you to store and track customer details and activity, whilst segmentation tools let you isolate and target specific groups of subscribers with relevant messages.
  • Personalisation and Conditional Content
    Personalisation and conditional content features you can tailor every message to be more relevant to each subscriber, improving engagement.
  • Template Based Editor
    Easy to use template based editor let's you create campaigns, add and edit content quickly and easily, without any knowledge of HTML.
  • API integration
    API integration as mentioned above - this means you can sync your database or website directly with MailChimp, enabling you to add new subscribers or update existing ones instantly.
  • Automation workflows
    Automation workflows let you create powerful triggered lifecycle programs, like a welcome sequence to new subscribers, post-purchase anniversary campaigns and much more.
MailChimp is intuitive, has in depth reports, and integrates with dozens of other apps.
Why you need a local MailChimp expert
MailChimp is intuitive and easy to learn but if you want to realise the full potential of the platform to build a world class email marketing program, you need experts who can guide you through the planning, setup, integration and design process from start to finish.

While MailChimp offers some excellent self-help resources, many marketers feel they need someone 'on the ground' who they can trust to provide expert guidance and support when needed.
Talk to us today
Happy Clients
How we can help you
Calibrate is a digital marketing agency with a singular focus of growing your business. We bring together thousands of hours of hands-on digital experience across multiple disciplines to design and execute pragmatic strategies for delivering real, measurable value to the brands we work with.

Our team includes some of New Zealand's most experienced email marketers and we have the expertise needed to get maximum value from the channel. We're platform agnostic, working with MailChimp, and a range other excellent email service providers.
Email Strategy & Planning
Having the best technology at your disposal won't help if you don't have a clear vision and strategy for your email marketing. Without this foundation in place, you simply won't be able to tap into the huge potential for growth which email can deliver. Calibrate can help you to build a plan which covers segmentation, content, list growth, reporting, testing and more.
Platform migration
Ready to make the move to MailChimp but nervous about the process? Migrating to a new platform can be a complicated and potentially risky project. Our team has planned and executed numerous successful migrations and we can guide you through the entire process to ensure there are no disruptions to service.
Custom template designs
MailChimp provides some great free starter templates which you can use out of the box, but for the best results you'll want a fully customised template tailored to reflect your own brand and align perfectly with your content needs. Calibrate designs beautiful, flexible, easy to use MailChimp templates developed according to industry best practice using responsive techniques for mobile optimisation.
API integration
You'll want to make sure that any new subscribers, whether captured through your website or another system, are synchronised in real-time with your MailChimp list. You may also want to pass subscriber activity, such as unsubscribes, back into your own CRM system. Our developers can plan and manage any custom API integration process required to make all this happen seamlessly and automatically.
Domain setup & DNS authentication
An often neglected but critical technical setup step for helping to avoid deliverability problems and ensuring that your emails look professional and legitimate. We can manage this process for you.
Platform Training
Once everything's setup and you're ready to take the reigns, we'll give you a personalised training session to make sure you're fully comfortable with your new system and the campaign management process. And if you ever need any more support, we've got your back.
Let's get started
If you're interested in taking your email marketing to the next level please complete the form below or get in touch with us on 09 600 1478.




Being thought leaders is key to our brand differentiation, so we asked Calibrate to help us get a high calibre email program into market. We wanted to grow our customer base and our brand along with implementing a communication strategy. Having Calibrate fully manage this initially meant we got it perfect and then were able to bring it in house to manage. I honestly can’t believe how much positive feedback I’ve had since people are able to 'reply' to me each month with their ideas and feedback. It's been awesome, we're rapt.

Lizzi Hines
Managing Director, Spaceworks
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