Email Strategy & Planning
Having the best technology at your disposal won't help if you don't have a clear vision and strategy for your email marketing. Without this foundation in place, you simply won't be able to tap into the huge potential for growth which email can deliver. Calibrate can help you to build a plan which covers segmentation, content, list growth, reporting, testing and more.
Ready to make the move to MailChimp but nervous about the process? Migrating to a new platform can be a complicated and potentially risky project. Our team has planned and executed numerous successful migrations and we can guide you through the entire process to ensure there are no disruptions to service.
Custom template designs
MailChimp provides some great free starter templates which you can use out of the box, but for the best results you'll want a fully customised template tailored to reflect your own brand and align perfectly with your content needs. Calibrate designs beautiful, flexible, easy to use MailChimp templates developed according to industry best practice using responsive techniques for mobile optimisation.
You'll want to make sure that any new subscribers, whether captured through your website or another system, are synchronised in real-time with your MailChimp list. You may also want to pass subscriber activity, such as unsubscribes, back into your own CRM system. Our developers can plan and manage any custom API integration process required to make all this happen seamlessly and automatically.
Domain setup & DNS authentication
An often neglected but critical technical setup step for helping to avoid deliverability problems and ensuring that your emails look professional and legitimate. We can manage this process for you.
Once everything's setup and you're ready to take the reigns, we'll give you a personalised training session to make sure you're fully comfortable with your new system and the campaign management process. And if you ever need any more support, we've got your back.