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We help clients to make sense of their data and draw out actionable insights to inform better marketing decisions. From a Google Analytics implementation and configuration through to fully customised dashboards and reports, we’ll help you to find the real value in your data.
Google Analytics can be an extremely powerful source of insight, but it's critical to get the implementation and configuration right from the start. We can audit and fine-tune your existing account or build a new instance from scratch which tracks and surfaces the most important metrics for your business. Google Analytics and Tag Manager, paired with Google Optimize, make a powerful trio for conversion rate optimisation projects.
It's important visualise and understand the fruits of our labours and how we can continually optimise the performance of our marketing. Every month, we present a customised report that looks at all aspects of your digital marketing performance. The report is related back to annual KPI's that can be presented in an executive summary format to your head of marketing or board.
Drowning in data is a common problem for modern marketers. We can design, build and configure marketing dashboards which surface and present only the most useful and relevant data from multiple sources, enabling you to make well informed decisions and optimise your marketing.
Understanding your market and your customers is crucial to developing an effective marketing strategy. We can help you to plan and develop the tools you need to conduct market and customer research and draw out actionable insights.
Data segmentation is the key to delivering more relevant and effective marketing messages to your audiences. We can help you to find patterns and logical groupings within your database to move towards a more structured and logical communication strategy.
Conversion Rate Optimisation (CRO) is an essential component of any digital marketing strategy. At Calibrate we're constantly looking for that extra edge, finding ways to test, improve and optimise marketing assets to drive better conversion rates.
“ We knew what we wanted from our analytics project and Calibrate were quick, thorough and very professional to help us achieve our goal. They were incredibly helpful, very organised and I’d be happy to recommend them. ”
We've developed a comprehensive 16 page guide including a Marketer's Compliance Checklist so you can tell if your your company is protected and your marketing and communications teams are doing the right thing.