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The Marketer's Guide to Great Welcome Emails
You may be skeptical to hear that a Welcome email is likely to be the most highly read email you send, but with very few exceptions, it’s true. Your Welcome email is a tool to help you to increase engagement, brand affinity and future sales. It’s where you can introduce your brand personality, build integrity and trust, while you also educate subscribers and set expectations.
  • 20 page guide with tables, charts and checklists

  • 23 local Welcome Emails reviewed across 8 key criteria

  • Deep dive into concepts like cadence, frequency and automation

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Author
ABOUT THE AUTHOR
Ro Parker

Ro is recognised as a leading entrepreneur and digital marketer in New Zealand. She focuses on outcomes; customer and revenue growth achieved with a solid digital strategy and outstanding marketing programs using online channels. Ro sold leading marketing technology agency, Jericho, before founding Calibrate.