You may be skeptical to hear that a Welcome email is likely to be the most highly read email you send, but with very few exceptions, it’s true. Your Welcome email is a tool to help you to increase engagement, brand affinity and future sales. It’s where you can introduce your brand personality, build integrity and trust, while you also educate subscribers and set expectations.
20 page guide with tables, charts and checklists
23 local Welcome Emails reviewed across 8 key criteria
Deep dive into concepts like cadence, frequency and automation
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ABOUT THE AUTHOR
Ro is recognised as a leading entrepreneur and digital marketer in New Zealand. She focuses on outcomes; customer and revenue growth achieved with a solid digital strategy and outstanding marketing programs using online channels.