About - Calibrate

Founded in 2014, we've evolved into a full-service agency and a trusted digital partner for brands that demand tangible results, fast.

Our reputation is built on delivering smart, integrated solutions that blend strategy, creativity, and technology. With deep expertise across digital media, design, content, data, development and marketing automation – we bring the right mix of skills to every challenge.

We design and execute digital strategies that do more than grab attention – they drive action. Whether it’s building seamless, high-performing websites, launching data-driven ad campaigns, or automating customer journeys; every solution is built for impact, engagement, and real business growth.

Our Team

Our core team consists of strategists, media specialists, designers, content creators, data analysts, developers, email marketing + automation experts. We also partner with a network of trusted domain experts, enabling us to scale our resource when needed quickly and efficiently.

Nick Whiteacre

Managing Director

Hamish Hayes

Account Service Director

Sean Lewis

strategy director

Andrew Hilson

Development Director

Andrew McLeod

Head of Media + Analytics

Kate Edwards

Creative Director

Alex Poisson

Digital Marketing Specialist

Matthias Littler

Senior Digital Specialist

Sherry Ng

CRM Marketing Specialist

Kai McLeod

Receptionist

Join our team

We’re always on the look out for bright people with a passion for digital and proven experience. If you think you’ve got what it takes to join our team, we’d love to hear from you.

Get in touch

our approach

Robust Analytics
Infrastructure

Without a reliable platform for measurement, you're flying blind. It's impossible to make well-informed decisions.

That's why the foundation for everything we do at Calibrate is building a robust, accurate and comprehensive analytics framework which ensures that all stakeholders can get clear insights needed to guide the strategic direction.

our approach

Omni-channel
Data Activation

Brands that fail to unify and leverage all available data sources are destined to fall behind.

At Calibrate, we understand the potential value of a holistic, data-driven approach to marketing which combines first and third-party data to execute a highly targeted, personalised, omni-channel strategy. That means we can speak to your customers at the right moments and through the right channels to achieve success.

our approach

Regular Planning
+ Review Cycles

We place a lot of importance on delivering proactive, actionable advice and fresh ideas to our clients.

We meet with all clients on a regular basis to review the performance of all marketing and advertising activity; delving into the data to uncover new insights and opportunities. We back this all up with an actions and recommendations roadmap that is updated and prioritised quarterly.

our approach

Creative Ideas + Execution

While data, technology, and strategy sit at the core of our approach, we understand that creative is what truly brings a brand to life.

Strong ideas and compelling execution are essential to capturing attention and driving real engagement. It's the fusion of creativity, data and strategy that turns insights into impact and transforms campaigns into lasting success.

Get a fresh perspective on your marketing. Book a free discovery session and walk away with actionable insights.

Book a call Get in touch

Our Values

Growth +
Innovation

It's in our DNA to seek answers, to never make assumptions and to ask hard questions.

We will challenge thinking and we'll always be learning, striving to develop and hone our skills. We are committed to not only keeping ahead of the curve but also redefining what's possible in an ever-changing digital landscape.
Partnership + Collaboration

We're all about working together and integrating seamlessly with your own team to get the job done.

There's no agency politics at Calibrate, only genuine cooperation + collaboration. Our clients tell us we're easy to get along with, we're down to earth and we speak in plain language, not marketing buzzwords.
Openness + Accountability

We believe in giving clients full transparency into how we work.

Everything we build is your property; there's no black boxes or secret tricks and we're happy to share our insights with all stakeholders. We stand by our commitments + consistently strive to exceed expectations, ensuring that we do what we say we will do.