28
%
Year-on-year online
sales growth
sales growth
Swanndri
Media + Creative
Smarter media investment for better business outcomes.
We're an independent marketing agency powered by data-driven strategies. Balancing brand and performance media, we create intelligent solutions designed to unlock sustainable growth for your business.
Our approach is precise, results-oriented and tailored to your goals - ensuring every media dollar drives maximum impact.
Build brand. Generate leads. Grow revenue.
Whatever your objective, we have the tools to help you achieve it.
Our expertise lies in crafting and executing media strategies proven to build brands and accelerate performance.
Leveraging a robust measurement, testing, and reporting framework, our team delivers precise insights and continuous, proactive optimisation.
Backed by our in-house creative team, we produce standout assets designed to capture attention, deepen engagement, and inspire meaningful customer actions.
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Media Strategy + Planning
Strategic media, real results.
We start every media strategy by building a deep understanding of your business objectives, market and customer journey. Through precise audience targeting, thoughtful platform selection and compelling messaging, we craft practical, data-informed media plans designed to eliminate waste and maximise performance.
Whether we're aiming to build awareness or drive conversions, we seamlessly integrate brand and performance media to deliver measurable, long-term growth.
optimised media mix
High-performing Media Management
Our data-driven strategy combines brand building, performance marketing, and compelling creative to deliver measurable results. We carefully assess your objectives, target market and competitive landscape then optimise your media mix to capture demand and generate lasting brand recognition.
That means paid search across Google Search, Shopping and Performance Max, paid social across Meta, YouTube, TikTok, LinkedIn, programmatic display and video and more.
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Performance Marketing
Capture active buyer demand, accelerate conversions and maximise efficiency with targeted, data-driven campaigns designed to deliver measurable results.
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Brand Building
Strengthen brand salience, drive meaningful engagement and foster long-term customer loyalty through strategic, impactful advertising tailored to resonate with your target audience.
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Creative
Engage your audiences effectively with compelling, platform-first creative that delivers the right message, to the right people, at precisely the right moment.
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Programmatic
Reach audiences beyond search and social across display, online video and connected TV - bought against your own first-party data.
Partnerships + accreditation
Advanced Measurement
Finding Value in your Data
Our robust measurement frameworks track the entire customer journey, revealing what's working, what's not, and where to optimise.
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Offline Conversion Tracking
Measure the true impact of your campaigns by tracking offline conversions with seamless integration of business data.
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Marketing Mix Modelling
Understand the effectiveness of your marketing and media mix with future-proofed, privacy-first statistical modelling.
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Customer Data Platforms
Unlock powerful audience insights and enhance customer experiences with the right CDP technology.
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Google Premier Partner
Boutique Agency, Big Recognition
Calibrate is recognised as a Google Premier Partner; a testament to our superior performance + proven client success. In 2023 we were awarded the Breakthrough Excellence Award at the prestigious Google Premier Partner event in Sydney.
FAQs
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Every account reports against ROAS and CPA - not just clicks and impressions. Have COGS data? We can incorporate that and you'll have profit on ad spend (POAS) too.
You'll also have access to a real-time dashboard accompanied by plain-language monthly analysis of what your advertising is doing, the value returned and our recommendations. -
We do it all. Google Ads across Search, Shopping and Performance Max, YouTube, Meta, programmatic display and video, TikTok and LinkedIn where they fit and more.
Beyond this, we frequently plan and buy traditional media such as terrestrial TV and streaming, radio, print and billboards. -
Yes, both are core to the ecommerce accounts we manage. We plan and structure them so you can see which products and audiences drive revenue rather than treating the campaign as a black box.
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With recent changes in browser privacy rules, we have made strategic investments in first-party data and cookie management. With this, we can map each channel back to revenue through Google Analytics, through data warehouses such as BigQuery and incorporate marketing mix modelling for longer sales journeys. That shows how search, social and other channels work together instead of each platform claiming the same sale.
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Calibrate has both creative and media capabilities under one roof. This means we can plan, develop and launch a campaign in an short amount of time once briefed - in many cases within the same day!
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Yes - where it makes sense. We tactically use AI (as well as our proprietary, in-house algorithms and systems) layered on top of our expert human-derived strategy.
Case Studies
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17 %increase in customer
engagement
Palmers
Building a Unified Customer View for True Omni-Channel Marketing
what's next?
Optimise your full digital ecosystem
From landing pages to customer journeys, we refine your entire digital ecosystem to convert more visitors into loyal customers.
Our experts analyse performance, identify friction points, and implement data-driven optimisations that drive real results. Let's make every click count.
