Get found, trusted + cited across Search + AI surfaces
Search is changing. Customers are still Googling, but they're also increasingly turning to ChatGPT, Claude, Gemini, Perplexity and AI Overviews to get answers. We help brands stay visible across both worlds, so you keep showing up at the moments that matter.
We help brands grow their presence across search engines and answer engines with practical, measurable solutions.
Calibrate offers SEO, generative engine optimisation (GEO) and answer engine optimisation (AEO) for brands across New Zealand and Australia. From our Auckland studio, we help you rank in Google and get cited in ChatGPT, Gemini, Perplexity, Copilot and AI Overviews.
The fundamentals of SEO haven’t gone away – technical foundations, quality content and authority still win. What’s new is the need to be readable, quotable and credible to AI tools that increasingly sit between your brand and your customer.
Our approach combines our experience in traditional SEO best practices with new techniques in Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). This is underpinned by clear reporting that tracks how you show up in both search results and AI responses.
How we can help
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Technical SEOTechnical SEO
We make sure your website is crawlable, fast and structured in a way both search engines and AI tools can understand. Core Web Vitals, indexing, schema markup and site architecture are all covered.
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On-Page + ContentOn-Page + Content
We optimise your existing pages and plan new content that captures search demand, answers real customer questions and gives AI tools something worth quoting.
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AI Optimisation (GEO/AEO)AI Optimisation (GEO/AEO)
We structure your content for citation in AI responses, optimise your brand entity so AI models correctly understand what you do, and identify the prompts your customers are actually using.
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Digital PR + AuthorityDigital PR + Authority
Backlinks and media coverage remain some of the strongest signals of trust. We plan and execute digital PR campaigns that build your brand's credibility with Google and with the AI models that cite third-party sources.
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Reporting + Visibility TrackingReporting + Visibility Tracking
Custom dashboards that bring together organic performance, keyword rankings, AI citations and brand mentions in one view. You'll know exactly how your visibility is changing across every surface.
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SEO Audit + Roadmap
A clear starting point for every engagement
Every project begins with an audit. We assess the competitive landscape, evaluate current performance across technical, on-page and off-site SEO, and review how your brand is currently showing up in AI responses.
The output is a detailed audit document, prioritised recommendations and a practical roadmap for implementation, alongside keyword research and content planning that gives your team something to act on immediately.
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GEO + AEO
Get cited when customers ask AI
When a customer asks ChatGPT, Claude, Gemini or Perplexity for a recommendation, the brands that get mentioned aren't always the ones ranking first on Google. AI models draw on a mix of your own content, structured data, Wikipedia, Reddit, industry publications and review platforms.
We help you structure content for AI citation, build authority in the sources that AI models reference, and monitor your visibility across every major model. Most of this work overlaps with good SEO and is often delivered as part of an integrated plan.
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Digital PR
Third-party authority that rewards both Search and AI
Google's algorithms prioritise real-world signals of trust, and AI models increasingly quote from authoritative third-party sources. Telling Google or ChatGPT you're the expert isn't enough. You need media coverage, backlinks and brand mentions to back it up.
Our digital PR team plans data-led campaigns designed to earn coverage in national and niche media, generate quality backlinks and position your brand as a credible voice in your category. It's one of the highest-impact layers of a modern SEO strategy.
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Measurement + Reporting
See how you show up across every surface
Traditional SEO tools don't tell the full story anymore. AI Overviews, AI Mode and responses in ChatGPT, Claude or Perplexity all sit outside standard reporting.
We combine Google Search Console, SEMRush, Ahrefs and custom AI visibility tools into a dashboard. You'll see keyword rankings, organic traffic, AI brand mentions, citation sources and sentiment, all in one place and updated frequently.
FAQs
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SEO helps your pages rank in search results. GEO and AEO help your brand get named and cited inside AI answers, in tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews. The two overlap heavily: sound technical foundations, useful content and third-party authority drive both, so we usually deliver them as one plan.
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AI tools quote sources that answer a question clearly and that other sites vouch for. We write direct answers to the questions your customers ask, add structure and schema so machines can parse the page, and build mentions in the publications, directories and review sites AI models draw on. Then we track which tools cite you.
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Yes. We track how often your brand is mentioned and cited across the major AI tools for the prompts that matter to you, which sources those answers draw on, and how you compare with competitors.
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GEO is the work of making your brand visible in AI-generated answers. Where SEO targets a list of links, GEO targets the answer itself: being the source an AI tool quotes or the brand it recommends. It covers content structure, schema, brand entity signals and third-party authority.
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We start with an audit of how your brand appears in AI answers today and which prompts your customers use. From there we restructure key pages, fix technical and schema gaps, plan content that answers real questions, run digital PR to earn third-party mentions, and report on citations over time.
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Both draw on web content they can crawl and on sources they trust. Make sure your site is crawlable by AI tools, state clearly what you do and who for, answer common customer questions directly, and earn mentions on reputable third-party sites. Gemini also leans on Google's index, so strong SEO helps directly.
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The principles are the same, but the sources differ. Perplexity searches the live web and shows its citations, and Copilot draws on Bing's index, so being indexed and current in Bing matters as much as Google. We track each tool separately because a brand can be visible in one and absent in another.
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Yes. We're based in Auckland and work with brands across New Zealand, Australia and beyond.
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Google Premier Partner
Boutique Agency, Big Recognition
Calibrate is recognised as a Google Premier Partner; a testament to our superior performance + proven client success. In 2023 we were awarded the Breakthrough Excellence Award at the prestigious Google Premier Partner event in Sydney.
Partnerships + accreditation
Optimise your full digital ecosystem
From landing pages to customer journeys, we refine your entire digital ecosystem to convert more visitors into loyal customers.
Our experts analyse performance, identify friction points, and implement data-driven optimisations that drive real results. Let's make every click count.
