SEO + AI
Get found, trusted + cited across Search + AI surfaces
Search is changing. Customers are still Googling, but they're also increasingly turning to ChatGPT, Claude, Gemini, Perplexity and AI Overviews to get answers. We help brands stay visible across both worlds, so you keep showing up at the moments that matter.
We help brands grow their presence across search engines and answer engines with practical, measurable solutions.
The fundamentals of SEO haven’t gone away – technical foundations, quality content and genuine authority still win. What’s new is the need to be readable, quotable and credible to AI tools that increasingly sit between your brand and your customer.
Our approach combines our experience in traditional SEO best practices with new techniques in Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). This is underpinned by clear reporting that tracks how you show up in both search results and AI responses.
How we can help
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Technical SEOTechnical SEO
We make sure your website is crawlable, fast and structured in a way both search engines and AI tools can understand. Core Web Vitals, indexing, schema markup and site architecture are all covered.
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On-Page + ContentOn-Page + Content
We optimise your existing pages and plan new content that captures search demand, answers real customer questions and gives AI tools something worth quoting.
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AI Optimisation (GEO/AEO)AI Optimisation (GEO/AEO)
We structure your content for citation in AI responses, optimise your brand entity so AI models correctly understand what you do, and identify the prompts your customers are actually using.
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Digital PR + AuthorityDigital PR + Authority
Backlinks and media coverage remain some of the strongest signals of trust. We plan and execute digital PR campaigns that build your brand's credibility with Google and with the AI models that cite third-party sources.
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Reporting + Visibility TrackingReporting + Visibility Tracking
Custom dashboards that bring together organic performance, keyword rankings, AI citations and brand mentions in one view. You'll know exactly how your visibility is changing across every surface.
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SEO Audit + Roadmap
A clear starting point for every engagement
Every project begins with an audit. We assess the competitive landscape, evaluate current performance across technical, on-page and off-site SEO, and review how your brand is currently showing up in AI responses.
The output is a detailed audit document, prioritised recommendations and a practical roadmap for implementation, alongside keyword research and content planning that gives your team something to act on immediately.
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GEO + AEO
Get cited when customers ask AI
When a customer asks ChatGPT, Claude, Gemini or Perplexity for a recommendation, the brands that get mentioned aren't always the ones ranking first on Google. AI models draw on a mix of your own content, structured data, Wikipedia, Reddit, industry publications and review platforms.
We help you structure content for AI citation, build authority in the sources that AI models reference, and monitor your visibility across every major model. Most of this work overlaps with good SEO and is often delivered as part of an integrated plan.
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Digital PR
Third-party authority that rewards both Search and AI
Google's algorithms prioritise real-world signals of trust, and AI models increasingly quote from authoritative third-party sources. Telling Google or ChatGPT you're the expert isn't enough. You need media coverage, backlinks and brand mentions to back it up.
Our digital PR team plans data-led campaigns designed to earn coverage in national and niche media, generate quality backlinks and position your brand as a credible voice in your category. It's one of the highest-impact layers of a modern SEO strategy.
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Measurement + Reporting
See how you show up across every surface
Traditional SEO tools don't tell the full story anymore. AI Overviews, AI Mode and responses in ChatGPT, Claude or Perplexity all sit outside standard reporting.
We combine Google Search Console, SEMRush, Ahrefs and custom AI visibility tools into a dashboard. You'll see keyword rankings, organic traffic, AI brand mentions, citation sources and sentiment, all in one place and updated frequently.
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Google Premier Partner
Boutique Agency, Big Recognition
Calibrate is recognised as a Google Premier Partner; a testament to our superior performance + proven client success. In 2023 we were awarded the Breakthrough Excellence Award at the prestigious Google Premier Partner event in Sydney.
