17
%
increase in customer
engagement
engagement
Palmers
Data + Technology
Integrating data + technology to fuel smarter marketing
Data sits at the heart of everything we do. We blend multiple sources to uncover insights, refine targeting, and deliver personalised messaging across channels with integrated marketing tech. Our expertise ensures our clients implement the right tech stack for smarter, more efficient marketing.
We are experts in harnessing data + technology to fuel smarter marketing.
By leveraging data in all its forms, we unlock insights, refine segmentation and enable precise targeting to deliver personalised, high-impact messaging. Our omni-channel approach combines Zero, 1st, and 3rd Party data to ensure the right message reaches the right audience at the right moments – whether that’s through paid media channels, email, SMS or mobile apps.
Beyond data activation, we help clients to assess, select and implement the right tech stack, ensuring their marketing technology aligns well with their goals, needs, and budget.
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Google Analytics + BigQuery
Unlock Deeper Insights
In order to obtain clear insights, it is critical to ensure that GA4 is configured correctly. We handle both new implementations or audits of existing accounts to optimise and enhance your analytics configuration.
We utilise BigQuery by Google Cloud to develop warehousing capacity in order to preserve data for long term use, enable transformation and activation via reporting and visualisation dashboards.
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Email + Automation Systems
Learn moreOptimise Your Technology Stack
We have extensive experience and partnership status with a wide range of market leading email, automation and CRM platforms.
We can help you to choose the best solution stack for your business, implement and migrate to a new platform and ensure that you continue to get the best possible return on your technology investment.
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Data Visualisation
Learn moreReal-Time Insights for Smarter Decisions
Access to real-time metrics is crucial for precise marketing analysis and agile optimisation.
We design bespoke dashboards - using tools like Google Looker Studio - to empower both internal and external stakeholders with actionable insights.
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Customer Data Platform
Enhance CX with Unified Data
A Customer Data Platform (CDP) unifies siloed data into a single customer view, enabling sophisticated audience profiling, precise targeting across multiple channels and an enhanced customer experience.
We help clients to select and implement the right CDP technology to unlock these benefits.
platforms
Tech-driven Growth Marketing Experts
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Google Analytics 4
GA4 is a web analytics tool that tracks user behaviour across channels, helping us measure performance, optimise campaigns and improve marketing results.
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Google BigQuery
BigQuery is a cloud-based data warehouse we use to unify data, build custom reports and uncover insights to drive smarter marketing decisions.
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Google Ads
Google Ads helps us deliver targeted search, display, video and shopping campaigns to attract quality traffic, drive conversions and maximise ROI.
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Meta Ads
Meta Ads enables precise social media advertising across Facebook and Instagram, helping us reach targeted audiences, build engagement and drive growth.
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Klaviyo
Klaviyo is a marketing automation engine and B2C CRM. With a built-in CDP, it can ingest and unify real-time first party data to power world class marketing programs which drive retention and loyalty.
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Dotdigital
Dotdigital is an omnichannel marketing automation platform we use to deliver personalised email campaigns and improve customer journeys and loyalty.
Case Studies
what's next?
Optimise your full digital ecosystem
From landing pages to customer journeys, we refine your entire digital ecosystem to convert more visitors into loyal customers. Our experts analyse performance, identify friction points, and implement data-driven optimisations that drive real results. Let's make every click count.
