A well-executed platform migration sets the foundation for scalable automation, improved personalisation and stronger results.

The key is to approach migration as a structured, strategic project – one that protects performance in the short term while setting you up for long-term scalability. At Calibrate, we’ve spent years helping brands plan and execute seamless platform migrations that do exactly that.

We’ve distilled our most practical and proven migration principles to help you move with confidence and unlock the full potential of your new email platform.