Poronui, New Zealand's premier sporting lodge, needed a digital presence that seamlessly wove together its deep cultural heritage, natural beauty + unparalleled guest experiences.
Nestled in the Taharua Valley, Poronui is a private, luxury wilderness retreat where guests connect with history, culture, and nature. To bring this philosophy to life online, the new website needed to capture the essence of Poronui's identity: luxury deeply intertwined with heritage and environmental stewardship.
Calibrate partnered with brand agency Principals to craft a digital platform that not only embodied Poronui's refreshed brand identity and market positioning but also delivered an intuitive and immersive user experience.
From site mapping to interactive wireframes and a fully responsive design, every detail was developed to create a seamless journey for prospective guests.
From Immersive Storytelling to Interactive Design
Poronui's magic lies in its rich narratives - stories of the land, its people, and the world-class experiences it offers.
To translate this into a digital format, we developed a content strategy that blended breathtaking visuals, evocative storytelling, and interactive elements.
Through dynamic galleries, engaging itineraries, and seamless video integration, the site invites visitors to explore Poronui's offerings in a way that feels personal, immersive, and true to its heritage.
Strategic Media + Digital Ad Management
A compelling website is just one part of the equation - strategic digital marketing ensures the right audience finds it. Through a data-driven media strategy, we optimised paid search, display, and social media campaigns to reach high-net-worth travellers looking for exclusive luxury experiences.
From retargeting past visitors to engaging new audiences, our campaign approach maximised visibility and conversions, positioning Poronui as a must-visit destination for discerning adventurers.
Technology Stack
The Results
The transformation of Poronui’s website has reinforced its position as a premier luxury lodge, creating a lasting impression on prospective guests while honouring its rich heritage.
Stronger Brand Presence – The new design authentically reflects Poronui’s deep cultural and environmental ties, strengthening its appeal to luxury travellers seeking meaningful experiences.
Seamless User Experience – Optimised navigation and an intuitive booking flow have improved conversion rates, reducing friction in the reservation process.
Enhanced Mobile Engagement – A fully responsive experience ensures effortless browsing across devices, catering to an increasingly mobile audience.
With a refined digital presence, Poronui is now poised to inspire and connect with discerning travelers from around the world.
+50
%
Increase in enquiries
+10
%
Increase in website users
+456
%
Increase in social post engagements
“The Calibrate team has been an essential partner in our digital journey. When I joined Poronui amidst a period of transition and change, their support proved invaluable. They combine deep expertise with a hands-on approach, always ready to clarify questions and offer well-informed recommendations.”
