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MTF offer vehicle loans through a nationwide network of franchises and dealers. Our brief was to develop a strategy that would uncover new channels for lead generation and ultimately increase online enquiries.
We developed a pilot campaign for one of the MTF regions using Facebook click ads as our primary traffic driver for lead generation. We used the Unbounce platform as an independent landing page deployment tool. We created a bespoke landing page template that was aligned with the MTF brand. The landing page was placed on a sub domain and featured all franchisee locations within that region.
We A/B tested a variety of targeting and creative to optimise the conversion rate. We created landing pages for each region of New Zealand. The best performing campaigns in terms of creative and targeting from the pilot campaign, were then applied to each region and optimised on a weekly basis.
We have driven a large number of new enquiries and loan applications from a new channel by creating an effective lead funnel. This has lead to a 20% increase in total online leads and Facebook Ads now represent 50% of all online enquiries.