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MTF Facebook Advertising
Services
  • Landing Page

  • Facebook Advertising

The Challenge

MTF offer vehicle loans through a nationwide network of franchises and dealers. Our brief was to develop a strategy that would uncover new channels for lead generation and ultimately increase online enquiries.

Case Study
Our Solution

We developed a pilot campaign for one of the MTF regions using Facebook click ads as our primary traffic driver for lead generation. We used the Unbounce platform as an independent landing page deployment tool. We created a bespoke landing page template that was aligned with the MTF brand. The landing page was placed on a sub domain and featured all franchisee locations within that region.

We A/B tested a variety of targeting and creative to optimise the conversion rate. We created landing pages for each region of New Zealand. The best performing campaigns in terms of creative and targeting from the pilot campaign, were then applied to each region and optimised on a weekly basis.

Results

We have driven a large number of new enquiries and loan applications from a new channel by creating an effective lead funnel. This has lead to a 20% increase in total online leads and Facebook Ads now represent 50% of all online enquiries.

  • 20% Increase in Online Leads
  • 50% Of Online Enquiries From Facebook Ads
Case Study
Let's Work Together

We believe in empowering our clients to be self sufficient with their marketing technology. We can plan and deliver a structured training and education program which enables your team to get the most out of your automation platform.