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Return to Blog Google Posts: Boosting Awareness & Conversions From Search

Google Posts provide a useful way to communicate with customers searching for your brand in Google search.

Posts are set to expire from the My Business listing after 7 days of posting, but remain in the feed which can be viewed via the ‘View previous posts on Google’ link. Google rewards businesses that post frequently by changing the link mentioned earlier to an arrow icon with ‘View All’ below.

There are a number of post types available, with each suitable for different message types. All of the post types provide an optional call to action button, however only certain text can be selected:

  • Book
  • Order online
  • Buy
  • Learn more
  • Sign up
  • Get offer
  • Call now

The Offers post type is the exception as the call to action is automatically added to you post with the text ‘Get offer’.

What’s New Post

What’s New allows you to create a generic message post, flexible for a range of use cases.

Hobson Wealth Partners used the What’s New post type to promote a free magazine, with a call to action pushing the user to a landing page with sign up form.

Post text can be added between 100 and 300 words, along with an optional call to action button. An image or video can also be optionally added to the post to help create additional context or simply draw the users attention.

Event Post

The Event post type is used to promote an upcoming event directly in the search results. Perfect for helping to drive foot traffic or even signups for an online webinar or similar.

Vodafone used the Event post type to promote the launch of the iPhone XS mobile phone, with the launch date set and a call to action providing a link to pre-order the phone online.

This post type accepts an event title, event details (up to 1,500 words), image or video, start / end dates and times, plus the optional call to action button.

Offer Post

Offer posts are for business that use promotions, sales and offers – whether online or offline. The format is similar to an event post with a title, details, image or video, offer start / end dates and times. In addition to this there are optional fields for a coupon code, link to redeem said offer and terms and conditions.

The ability to display the coupon on the post itself could be a powerful driver of purchase for eCommerce businesses. Be sure to use a custom promo code for the Google Post to make post-campaign analysis simple.

Product Post

Product posts allow you to put a spotlight on a specific product from your business. Especially useful for new product launches!

Inputs include product name, details (up to 1,500), price or price range, plus the optional CTA button.

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